{"id":7381,"date":"2022-07-05T14:30:16","date_gmt":"2022-07-05T06:30:16","guid":{"rendered":"http:\/\/localhost:8022\/?p=7381"},"modified":"2022-07-06T16:09:24","modified_gmt":"2022-07-06T08:09:24","slug":"shanghai-fashion-weeks-online-format-thrives-with-douyin-partnership","status":"publish","type":"post","link":"http:\/\/www.inertplan.com\/?p=7381","title":{"rendered":"Shanghai Fashion Week\u2019s Online Format Thrives With Douyin\u00a0Partnership"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"7381\" class=\"elementor elementor-7381\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7a78791 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7a78791\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-71e7d18a\" data-id=\"71e7d18a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bbed926 elementor-widget elementor-widget-text-editor\" data-id=\"4bbed926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#818a91;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#818a91;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\tWhile brands hurried to produce content for the online showcase, Shanghai showrooms plan to host off-line showrooms in other major cities.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e9cd27 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e9cd27\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4221881\" data-id=\"4221881\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8d698b2 elementor-widget elementor-widget-text-editor\" data-id=\"8d698b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u5355\u51fb \u201c\u7f16\u8f91\u201d \u6309\u94ae\u66f4\u6539\u6b64\u6587\u672c\u3002\u8fd9\u662f\u6d4b\u8bd5\u6587\u672c\u3002<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3da16b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3da16b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81838dd\" data-id=\"81838dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0962ad elementor-widget elementor-widget-image\" data-id=\"b0962ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.6.7 - 03-07-2022 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"930\" height=\"232\" src=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-1024x255.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-1024x255.png 1024w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-300x75.png 300w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-768x191.png 768w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-1536x382.png 1536w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-1000x249.png 1000w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-1800x447.png 1800w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001-600x149.png 600w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/001.png 1887w\" sizes=\"auto, (max-width: 930px) 100vw, 930px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4494250 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4494250\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-80c5589\" data-id=\"80c5589\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-938b070 elementor-widget elementor-widget-text-editor\" data-id=\"938b070\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>SHANGHAI \u2014 Despite a two-month delay due to Shanghai\u2019s prolonged COVID-19 lockdown measures, Shanghai Fashion Week managed to launch online last Friday.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; font-weight: var( --e-global-typography-text-font-weight ); background-color: var(--color__body-background);\">Shanghai Fashion Week was one of the first fashion weeks to go digital in March 2020, two years later, this is Shanghai Fashion Week\u2019s second foray into online showcasing\u00a0 to promote local talents to the general public and boost market confidence.<\/span><\/p><p><span style=\"background-color: var(--color__body-background);\">Featuring 36 fashion brands including Shuting Qiu, Shushu\/Tong, Feng Chen Wang, and Private Policy, the three-day online event was livestreamed on Douyin, the Chinese version of TikTok, for the first time.<br \/><\/span><\/p><p><span style=\"background-color: var(--color__body-background);\">The festival featured a plethora of content, including fashion films, behind-the-scene stories, fashion commentary and virtual reality showcases. Viewers can also tune in via a host of social media platforms, including WeChat, Bilibili, Sina Weibo, YouTube and Instagram.<br \/><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb59a45 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb59a45\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4d51346\" data-id=\"4d51346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-804be0d elementor-widget elementor-widget-text-editor\" data-id=\"804be0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Some two million Douyin users tuned in for the three-day online showcase. The hashtag \u201cdigital Shanghai Fashion Week\u201d logged 66 million impressions, as of Monday, the short video platform revealed.<\/p><p>\u201cThis will be a chance to inject new energy into the industry,\u201d said Xiaolei LV, deputy secretary-general of Shanghai Fashion Week\u2019s organizing body Shanghai Fashion Week Organizing Committee. \u201cEven in the face of challenges, Shanghai Fashion week can forge ahead.\u201d<\/p><p>\u201cAlthough the timing isn\u2019t perfect, this is the first time that we encouraged designers to show their collections entirely through the digital medium,\u201d said Tasha Liu, founder of fashion retailer and emerging talents support program Labelhood, which is part of Shanghai Fashion Week\u2019s official calendar.<\/p><p>\u201cIn the future, these digital creatives that partner with designers will be greatly inspired, and viewers will be more eager to connect with brands,\u201d she added.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d07eb60 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d07eb60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9374b38\" data-id=\"9374b38\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0866b6c elementor-widget elementor-widget-image\" data-id=\"0866b6c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"654\" height=\"986\" src=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/003.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/003.png 654w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/003-199x300.png 199w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/003-371x560.png 371w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/003-600x905.png 600w\" sizes=\"auto, (max-width: 654px) 100vw, 654px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ecb719e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ecb719e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68b2ed5\" data-id=\"68b2ed5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-89e17ee elementor-widget elementor-widget-text-editor\" data-id=\"89e17ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"\">A look from Shuting Qiu\u2019s spring 2023 collection.<\/span>\u00a0<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">COURTESY<\/cite><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92e99c5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92e99c5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fc585bc\" data-id=\"fc585bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7976ef elementor-widget elementor-widget-text-editor\" data-id=\"e7976ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Antwerp-educated, Shanghai-based designer Shuting Qiu opened the event with a dreamy fashion film inspired by feminist artist Florine Stettheimer. She produced her video in Hangzhou when she left Shanghai in May.<\/p><p>\u201cI think we\u2019ve gone much further in sustainability since the epidemic,\u201d Qiu said. \u201cFor example, the reuse of deadstock fabric increased about 20 percent, including the use of eco-fur and eco-leather. We also started paying more attention to cooperating with local craftsmen.\u201d<\/p><p>Shushu\/Tong showcased a fashion film that was produced days after Shanghai eased lockdown measures. The collection drew inspiration from forbidden love and featured floral fabrics in subdued palettes.<\/p><p>\u201cEven though we could not host a physical fashion show, I think it\u2019s still important to present in some way or form, to tell this collection\u2019s story in full,\u201d said Liushu Lei, one-half of the design duo behind Shushu\/Tong.<\/p><p>Menswear designer Feng Chen Wang took the chance to launch her made-to-measure collection. In collaboration with virtual-reality start-up Inert Plan, the brand created eight virtual looks that showcased the brand\u2019s real-life savoir-faire.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1dfbe21 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1dfbe21\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-63a78db\" data-id=\"63a78db\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ac0ac96 elementor-widget elementor-widget-text-editor\" data-id=\"ac0ac96\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u201cOriginally planned on launching this collection in March, we were blessed that the project got pushed to June, this gave us more time to finesse the details of the visual presentation,\u201d said the designer.<\/p><p>\u201cOur lockdown challenges were slightly different from most designers, we had to work on our spring 2023 collection remotely, so we could make it to Paris Fashion Week next week,\u201d she added.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fdcfb2c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fdcfb2c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d9bd6f\" data-id=\"2d9bd6f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1686957 elementor-widget elementor-widget-image\" data-id=\"1686957\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"986\" src=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/002.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/002.png 659w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/002-201x300.png 201w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/002-374x560.png 374w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/002-600x898.png 600w\" sizes=\"auto, (max-width: 659px) 100vw, 659px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b5e6bba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b5e6bba\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-79fa94a\" data-id=\"79fa94a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10f0da9 elementor-widget elementor-widget-text-editor\" data-id=\"10f0da9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"\">A look from Shushu\/Tong\u2019s spring 2023 collection.<\/span>\u00a0<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">COURTESY<\/cite><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f4a6039 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f4a6039\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fcdef23\" data-id=\"fcdef23\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08ef2da elementor-widget elementor-widget-text-editor\" data-id=\"08ef2da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Double Fable, MTG, Ting Gong and Ao Yes are some of the brands that made their debut this season.<\/p><p>After studying art and design in Holland, Gong returned to China to launch her first womenswear collection inspired by imported sustainable textiles and life on the road. Her fashion presentation was completed in Xiamen after leaving Shanghai recently.<\/p><p>\u201cThe concept of the brand will keep on evolving, but I want to make adjustments so I don\u2019t have to follow the seasons too much, with a more edited collection,\u201d said Gong. \u201cSince we didn\u2019t do showroom orders this season, I want to host an independent showroom when I return to Shanghai.\u201d<\/p><p>Ao Yes cofounder Austin Wang started prep work for the genderless brand with his partner Yansong Liu in October of last year. They were aiming to make a splash during the April edition of Shanghai Fashion Week.<\/p><p>The brand ended up participating in Ontimeshow\u2019s Roomroom Showroom, but Wang said \u201cas a new brand, it\u2019s more important to deliver the brand image than selling.\u201d<\/p><p>Ao Yes hurried after lockdown to produce a video featuring the brand\u2019s take on modern oriental design, with a visual collage of urban China throughout the times.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-50164f3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"50164f3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-372792d\" data-id=\"372792d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eb24b3a elementor-widget elementor-widget-image\" data-id=\"eb24b3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"696\" height=\"521\" src=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/000.png\" class=\"attachment-large size-large\" alt=\"\" srcset=\"http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/000.png 696w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/000-300x225.png 300w, http:\/\/www.inertplan.com\/wp-content\/uploads\/2022\/07\/000-600x449.png 600w\" sizes=\"auto, (max-width: 696px) 100vw, 696px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f518c3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5f518c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35a6087\" data-id=\"35a6087\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bc9b8d3 elementor-widget elementor-widget-text-editor\" data-id=\"bc9b8d3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span class=\"\">Looks from Ting Gong\u2019s spring 2023 collection.<\/span>\u00a0<cite class=\"a-font-secondary-regular-s lrv-u-text-transform-uppercase u-font-size-11 lrv-u-color-grey lrv-u-margin-l-025\">COURTESY<\/cite><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-620c7b4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"620c7b4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c757b31\" data-id=\"c757b31\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b9bde42 elementor-widget elementor-widget-text-editor\" data-id=\"b9bde42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">For Hangzhou concept store B1ock\u2019s buyer Jiajun Wang, the digital fashion week can \u201chelp designers gain exposure online\u201d and \u201chave more means to interact with consumers, fashion enthusiasts, and allow them to participate and interact.\u201d<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">For example, Douyin launched a hashtag competition called \u201cstyling the fashion week\u201d that invited influencers and users to create content on the platform.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">But Chengdu fashion boutique Clap\u2019s buyer Jony Qiu has a critical take on the effectiveness of a digital fashion week. \u201cI don\u2019t know if a digital fashion week can make up for the lost time. In the end, I think neither hardworking designers nor the curious shoppers are getting much out of this,\u201d Qiu said.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">\u201cAs for making online orders, my feeling is that there wasn\u2019t much effective communication between the designers, showrooms and Shanghai Fashion Week,\u201d he added.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">In survival mode, many Shanghai showrooms have plans to host off-line showrooms in other major cities. For example, Not Showroom is set to showcase brands\u2019 spring 2023 pre-collection in Hangzhou, while Showroom Shanghai, Ontimeshow, and Tube Showroom are also looking into options outside of Shanghai to host showroom events.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">\u201cThis gives more brands and buyers from outside of Shanghai to connect,\u201d said B1ock\u2019s Wang.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">Both buyers believe that as the market goes through a sobering phase, recovery will be gradual. \u201cThe epidemic has made the buyers more cautious about market prospects, budgets have been cut,\u201d added B1ock\u2019s Wang.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">Clap\u2019s Qiu thinks the whole designer fashion market will go through a phase of correction.<\/span><\/p><p class=\"x_md-end-block x_md-p\"><span class=\"x_md-plain\">\u201cWith the economic downturn, many designer boutiques are in a state of boiling frogs in warm water,\u201d he said.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>While brands hurried to produc [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7395,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[123,130],"tags":[],"class_list":["post-7381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-metahuman","category-virtualfashion"],"_links":{"self":[{"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/posts\/7381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7381"}],"version-history":[{"count":5,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/posts\/7381\/revisions"}],"predecessor-version":[{"id":7392,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/posts\/7381\/revisions\/7392"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=\/wp\/v2\/media\/7395"}],"wp:attachment":[{"href":"http:\/\/www.inertplan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7381"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.inertplan.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}