Who We Are
The name of Inert Plan, is inspired by that of inert gases.
Inert gases are also rare and noble gases, consisting of six naturally occurring colorless and odorless gases and one synthetic gas.
They are just like each of us, some groups, have their own culture, attitudes and specialties, but these people with ideas may not be effective when they act alone. But if we bring together these people with dreams and action and creativity, they will be an interesting group, just as we collide with these noble gases and create new reactors.
Our Team
Laura Chen
Laura Chen is a continuous entrepreneur with 20 years of industry experience in the field of marketing and creativity. She has founded an internationally recognized integrated marketing agency, IMS Data Technology Company, 1933 Contemporary Art Space, Party A Creative Hot Shop, Inert Plan Metaverse Experience Center and the omg!and metaverse platform. She has also been a charitable donor to many other art projects and continues to be a collector of contemporary art.
Only Zhu
Only joined Harestsgroup directly after graduating from Tongji University, and became a senior partner due to her outstanding ability. After that, she founded IMS GROUP with other partners in 2016. She has a very sensitive intuition for business growth. In the brand marketing projects she participated in and led, a number of business model innovations brought business growth to clients and created new historical records for clients. She has enabled Pepsi’s crossborder promotion business and doubledigit growth. Sand she has shown amazing talent in the combination of creativity and market.
Patrick Kaminski
Patrick plays a key role in developing our client strategies. He brings a vast experience in managing major global consumer goods companies, where he was instrumental in establishing profitable business platforms and turning the businesses into sustainable growth. He decided to become an Investor and Co-Founder in Health- & Food-Tech companies, after serving as Executive Vice President Asia Pacific at Beiersdorf. Prior to that Patrick also spent almost 25 years working at Henkel, gaining expertise in European, Asian, Emerging markets and specifically China, before taking up the role as President of the Henkel Group for Asia Pacific. He is living and working in China the last 20 years continuously.
Celine Gong
Celine has outstanding achievements in the establishment of international brand companies. She worked in Unilever, Henkel Cosmetic, and finally joined omgland as cofounder. In her past experience, she has accumulated rich experience in marketing and sales operations, from product development, brand innovation, promotion strategy, cutting-edge market strategy, supply chain management , as well as team management and incentive systems are also outstanding. She is especially good at market layout from 0 to 1. Celine holds a bachelor's degree in law and an MBA from Fudan University.
Linda Chen
Linda is also a continuous entrepreneur. From an early brand leader of an international company to self-employment, she has served many international customers, including Siemens and Bosch Group for over 20 years, and has accumulated rich experiential marketing experience. Personally, she is very good at landing operations and can tolerate hardships that ordinary people cannot bear. She is an outstanding operating partner. During her 25 years of continuous entrepreneurship, she has continuously improved her career and finally obtained a master‘s degree in marketing management at Bayham University USA.
Hyan Shi
Hyan is an exceptional content & client strategist with strong blended capabilities of strategic output, international client communications, creative insights and crossover development to help drive value for a dynamic set of corporate clients. She has very solid experience in art project management and is also the co-founder of 1933 Contemporary Art Space. She has made a lot of achievements in the research of sustainable projects. She is also a consultant who is good at research and has an international communication perspective.
Loxel Li
Graduated from UAL, speculating on the alternative world in a supernatural digital form, and designing to explore the role and value of "human" in the technological world. Exhibited in Vetera Museum in London, Linz Art Festival in Germany, West Bank Art Center, Oil Tank Art Center, Shanghai M50, and was invited to participate in the TED X Shanghai Artist Matrix. She is also a CG director and have cooperated with many global musicians and fashion brands.
Liang Zhao
Liang is good at surreal scene construction and rendering technology, stemming from his professional practice of the Sheffield Master of Urban Design and Planning, which led to his solid foundation in the planning and production of urban models. He is also proficient at stylized interior spaces Design which has he has a unique understanding of architectural design, and works are presented in a variety of media.
Cathy Hau
Cathy‘s influence in the retail industry is very important. She continues to travel freely in the fields of art, fashion and music, and combines her traditional retail experience with Shopping Mall’s comprehensive management capabilities to innovate new business models. Before joining omgland, she was the founder of OPC art club and served as the managing director of CITIC Capital. She is very good at international business development and resource integration, and she is also a multilingual communicator.
Denny Yao
Denny graduated from a design university early and has worked in the commercial advertising industry for more than ten years. He has his own understanding and style of threedimensional space planning and aesthetics, and pursues the perfection of details while being bold and unrestricted. Denny is not only creative and avant-garde, but also has solid hand-painting skills, and his rhythm of project follow-up is also very logical and orderly. His self-improvement in all model innovation techniques from 3D Marx to Metaverse is very effective. He is also the chief designer of the Pepsi Metaverse project.
Krystal Sun
Graduated from Pennsylvnia State University majoring in Marketing and double minoring in Graphic Design and Information Science Technology. She had many years of experience in brand and integrated marketing communication, served clients include Farfetch, Jimmy Choo and Philips. She is also very proficient in e-commerce specifically in the roles of Business Development, Marketing and Operations in the fashion industry.
Abby Liu
Graduated from Fudan University Master of Cultural Heritage and Museology. In charge of brand strategy and coordination, committed in planning and promotion of commercial art projects. She has led many art and fashion business projects. She is an effective communicator with superior management skills, creative thinking capabilities, and superb aesthetics and taste. She is very reliable and responsible in her work, We are confident that she will be able to handle any important and challenging project.